full

full
Published on:

12th Feb 2024

Embrace Your Individuality: How to Be Unique in a World of Conformity

As a brand protection attorney, Temi is often confronted with examples of people copying others or people being copied. In navigating those challenges, she has developed a particular approach to life that is centered on maintaining uniqueness as one develops. In today’s episode of Fortify and Flourish, Temi lays out what it takes to truly be unique.

⏰ Time Stamps

00:00 Introduction

02:51 Why We Settle for Conformity

03:45 Copying vs. Inspiration

04:35 Sameness is overrated

05:20 It starts with Radical Honesty

07:30 The Revolutionary Act of Being at Peace

08:50 Being Unique in Business

10:00 Resource on Being Unique - Sally Hogshead

Transcript
Speaker:

Hey, hey, hey, everybody. It's Temi

Speaker:

Siyanbade, your favorite online

Speaker:

attorney and friend at this

Speaker:

point. And I am so glad to

Speaker:

join you today with some additional

Speaker:

thoughts about something that I just

Speaker:

recently came across and some thoughts

Speaker:

that have been going mulling, I've been

Speaker:

mulling over in my mind. Who

Speaker:

has a business and brand attorney?One of

Speaker:

the things that I get to

Speaker:

navigate for people is when folks copy

Speaker:

them, you know?

Speaker:

And it's so unfortunate. So recently I

Speaker:

was online and I saw a YouTube

Speaker:

video and I saw another, and as soon as I

Speaker:

saw it, I was like, I have

Speaker:

legitimately seen this exact same

Speaker:

title with like subtitles and

Speaker:

everything like this thing I've seen

Speaker:

before. So I went back because I could

Speaker:

remember where I was hunting. I was like

Speaker:

and I it it doesn't feel.

Speaker:

Like a coincidence, right?

Speaker:

And it was just kind of like when I, when

Speaker:

I see stuff like that, when I see people

Speaker:

who are outwardly like hopping someone, I

Speaker:

I kind of get it. But it breaks my heart

Speaker:

because I'm like what you're trying to

Speaker:

get, you're not going to get this way.

Speaker:

And So what I want to talk and and this

Speaker:

was essentially the inspiration for

Speaker:

today's video but what I want to talk

Speaker:

about is I want to talk about how to be

Speaker:

unique, right. How

Speaker:

to be unique. How to be different

Speaker:

and. And you know, I start to do

Speaker:

some research in terms of this because I

Speaker:

like to research, I like to study and

Speaker:

read and learn and things like that. And

Speaker:

I found that people are asking this

Speaker:

question. And I remember when I was

Speaker:

younger, there's there was a theme song

Speaker:

that went with Cheerios. I think it was

Speaker:

like the one and all, one and only

Speaker:

Cheerio. And I remember

Speaker:

loving that because I loved the idea of

Speaker:

it being unique, of being the one and

Speaker:

only of its kind. And

Speaker:

I think that. In today's

Speaker:

society, there's this weird

Speaker:

tension between and. It's probably always

Speaker:

been the case, actually. I don't think

Speaker:

it's in today's day and age. I don't

Speaker:

think this is a new development, but I

Speaker:

think there's always been this weird

Speaker:

tension of how can I be like

Speaker:

everyone, and how can I be different, how

Speaker:

can I connect and how can I stand

Speaker:

out? And a desire to do both Because you

Speaker:

want, because we're built for community,

Speaker:

but we're all made different, right?

Speaker:

Even identical twins have different

Speaker:

personalities. And so and

Speaker:

there's this thing where there's a

Speaker:

tension. So I find

Speaker:

that because life is hard,

Speaker:

right?We

Speaker:

tend to lean towards the portion of

Speaker:

being like everyone else, like that ends

Speaker:

up being what we want. We end up wanting

Speaker:

to have the car like the person down the

Speaker:

street, have the marriage like the person

Speaker:

down the street, have the experiences

Speaker:

like the person down the street and the

Speaker:

person down the street seems to have like

Speaker:

this just better life. And we want to

Speaker:

be like them, essentially.

Speaker:

For the most part, if you think about it

Speaker:

that way, like this desire to have what

Speaker:

other folks has is a desire to be like

Speaker:

other people. And and I think it we

Speaker:

end up thinking that other people have

Speaker:

this cheat code and we're just like, OK,

Speaker:

life is so hard. I just want to figure

Speaker:

out how to like get the cheat code. I

Speaker:

just want to figure out how to navigate

Speaker:

the challenges that I'm experiencing. And

Speaker:

so in that pursuit of

Speaker:

guidance, in that pursuit of peace and

Speaker:

that pursuit of a solution,

Speaker:

sometimes people. Lean towards let me

Speaker:

copy someone. And

Speaker:

here's my thought I.

Speaker:

Copying someone is different from

Speaker:

receiving inspiration from someone,

Speaker:

and I would say that in real life, like

Speaker:

practically, but also from a legal

Speaker:

perspective. The

Speaker:

law. Expects

Speaker:

competition. Competition is healthy,

Speaker:

right? In the sense that there's going to

Speaker:

be people and things and products and

Speaker:

services that are in the same space. And

Speaker:

one might be different in this way, and

Speaker:

one might be in this way, but they have a

Speaker:

shared goal, a shared. There can be

Speaker:

sharedness, right? That's

Speaker:

expected because there's

Speaker:

sameness, sharedness in our

Speaker:

experiences. But you've got

Speaker:

to be really careful about crossing the

Speaker:

line from inspiration to actually

Speaker:

copying. All

Speaker:

right. And here's the, you know, I said

Speaker:

here's the thing a second ago, but here's

Speaker:

the other thing. Sameness is so

Speaker:

overrated, like trying to be like

Speaker:

everyone else. I think about the term

Speaker:

People want to be extraordinary, but what

Speaker:

does that mean? It means not being

Speaker:

ordinary. It literally means being

Speaker:

different. Right. And The funny

Speaker:

thing is that when we all lean into the

Speaker:

things that make us different.

Speaker:

We become extraordinary, but we find a

Speaker:

commonality in all of us having

Speaker:

uniqueness. Right. So

Speaker:

what I want to encourage people today is

Speaker:

I want to encourage you to figure out how

Speaker:

you can be unique and and what I want you

Speaker:

to do in terms of looking at that like

Speaker:

practical steps for for how to be unique

Speaker:

is to be honest with yourself. You know

Speaker:

we talked about radical responsibility

Speaker:

before and I have video that's either

Speaker:

coming up or has been posted with regards

Speaker:

to that. But I think it also goes back to

Speaker:

that as being radically honest about who

Speaker:

you are, what your strengths aren't, what

Speaker:

you like, what you dislike. And

Speaker:

embracing it, we have such a resistance

Speaker:

to. How we are

Speaker:

right and and the resistance to how we

Speaker:

are usually is based off of a judgment

Speaker:

that we've placed on it, that this is

Speaker:

good or that this is bad.

Speaker:

We've usually said that, oh, to be

Speaker:

outspoken. Maybe we say that that's good.

Speaker:

And so if we are not outspoken, we now

Speaker:

label ourselves as bad. When being

Speaker:

outspoken is just being outspoken and

Speaker:

this positives and negatives associated

Speaker:

with both like every single trait that

Speaker:

you want to add a judgment to actually

Speaker:

has two sides to that coin. One of them

Speaker:

my friends when I was teaching he told me

Speaker:

he said that your weakness is often also

Speaker:

the the other, the the other side of

Speaker:

the coin to your strength. So the thing

Speaker:

that makes you weak can also be the thing

Speaker:

that makes you strong. And when he said

Speaker:

that I was like this is so profound and

Speaker:

it's so true but if you want to be unique

Speaker:

you have to make peace with that. You

Speaker:

can't put all these judgments about it.

Speaker:

You have to look at it. Objective

Speaker:

standpoint and force yourself to find the

Speaker:

good and the bad in it. By forcing

Speaker:

yourself to find the good and the bad in

Speaker:

the traits that you embody, you now

Speaker:

release yourself to have the peace, to be

Speaker:

that in the world, right? You then say,

Speaker:

you know I can show up in this way

Speaker:

because I know that in and of itself it's

Speaker:

not bad. It's the size that I choose to

Speaker:

exercise in this thing. And yes, because

Speaker:

I'm human, I might sometimes exude or I

Speaker:

might showcase the negative portion of

Speaker:

this, but that's just being human. We're

Speaker:

not perfect. You know, but I

Speaker:

can say that this thing that I've labeled

Speaker:

as negative is actually also has a

Speaker:

positive side And so I can show up in

Speaker:

that that space more like that Just

Speaker:

taking that step of embracing the things

Speaker:

that you often judge about yourself and

Speaker:

finding the benefits benefits for that is

Speaker:

going to allow you to stand out. And when

Speaker:

in in a form or in one way I

Speaker:

would say that excuse me, in

Speaker:

addition to that I would say by

Speaker:

embracing, embracing the that aspect, the

Speaker:

positives and the negatives. You

Speaker:

are doing something that is almost a

Speaker:

revolutionary act in

Speaker:

society because most people don't make

Speaker:

that peace with themselves. So when you

Speaker:

show up and you're at peace with who you

Speaker:

are for real, listen, That's the

Speaker:

uniqueness that in and of itself

Speaker:

is extraordinary. That is something to be

Speaker:

celebrated, like finding peace

Speaker:

in your imperfections, finding peace in

Speaker:

your in in in in your strengths, finding

Speaker:

peace in the in your unique composition,

Speaker:

right. That again, is an act of.

Speaker:

Is it a revolutionary revolutionary act?

Speaker:

And doing that is a step towards

Speaker:

experiencing and being unique.

Speaker:

I had a friend in college who the

Speaker:

way that she showed up was

Speaker:

so authentic and so her

Speaker:

all the time that she consistently

Speaker:

gave all of the people around her

Speaker:

the freedom to be

Speaker:

right to show up in the world as

Speaker:

themselves. And it was beautiful and it

Speaker:

caused her to stand out and be unique in

Speaker:

that regard. So we can do the same thing.

Speaker:

Now those are just a few things that I

Speaker:

would keep in mind when we're talking

Speaker:

about. You know how to be unique. Those

Speaker:

are some of those mindset things that can

Speaker:

shift that for you so you can step out.

Speaker:

And then when you do that in business,

Speaker:

when you also lean into this,

Speaker:

particularly if you're the leader in this

Speaker:

business, right, If you're the owner,

Speaker:

CEO, manager, someone in the leadership

Speaker:

position of that form of a position. And

Speaker:

even when you're not, by stepping in and

Speaker:

leaning into the things that make you

Speaker:

unique and saying, you know I'm going to

Speaker:

own my strengths in this area and even my

Speaker:

weaknesses, you can speak to those places

Speaker:

and show up in those areas of strength

Speaker:

more and and seek out help in those

Speaker:

weakness, areas of weakness. And

Speaker:

seeking out the help again, Foster's

Speaker:

community? Super valuable. But

Speaker:

positioning yourself also in those

Speaker:

positions of strength. Highlight your

Speaker:

uniqueness. Highlight the things that

Speaker:

make you different. Because here's the

Speaker:

thing, you are already unique.

Speaker:

It's not about becoming something that

Speaker:

you already are. It's about allowing the

Speaker:

world to see that. Even this journey of

Speaker:

me kind of sharing these thoughts that

Speaker:

are behind the scenes, right? I've always

Speaker:

been this, but now if you're listening to

Speaker:

the channel, you've listened to the other

Speaker:

things where I'm talking about the LLCS,

Speaker:

I'm talking about the trademarks. You

Speaker:

know that's that's law, that's fact. I

Speaker:

have a unique way of presenting it, can't

Speaker:

hide it because that's the way I'm going

Speaker:

to show up, right. But then you're also

Speaker:

now seeing a little side of me and it's

Speaker:

not like I'm being anything different.

Speaker:

I'm just letting you in, so let people

Speaker:

into the unique side of you. As

Speaker:

we wrap up, I wanted to leave you with a

Speaker:

resource that I found to be really

Speaker:

helpful from a business perspective. And

Speaker:

you know, I love resources. I love books.

Speaker:

You're going to be like she's always got

Speaker:

a book for everything I do because I like

Speaker:

to read. And this book is by a woman

Speaker:

named Sally Hogs Head and she.

Speaker:

Wrote the book. How to

Speaker:

fascinate and her website, I think is I

Speaker:

think our website is How to Fascinate

Speaker:

Calm. And maybe the book is called

Speaker:

Fascinate. That's what it is. And

Speaker:

essentially she's talking about the

Speaker:

unique ways that people perceive you and

Speaker:

learning how to lean into that from a

Speaker:

branding perspective or personal brand

Speaker:

perspective. And really leaning

Speaker:

into the way the world perceives you. Not

Speaker:

necessarily how you see yourself. Because

Speaker:

sometimes that can be a little skewed,

Speaker:

but based off of how you show up the way

Speaker:

the world defines it, the way the world

Speaker:

might categorize it. One of the beautiful

Speaker:

things about that thing and how you can

Speaker:

use that to your benefit in terms of your

Speaker:

personal branding and your business

Speaker:

branding. So check out Sally Hogs

Speaker:

Head How to Fascinate

Speaker:

and her books and her videos on it. I

Speaker:

think that when you kind of go down that

Speaker:

rabbit hole of her resources, you'll find

Speaker:

them to be extremely valuable and eye

Speaker:

opening. If you're struggling with

Speaker:

figuring out how you can show up and be

Speaker:

different. And this is something in

Speaker:

regards to getting your business, is in

Speaker:

regards to your relationship, in regards

Speaker:

to your professional development. If

Speaker:

you're trying to work up the corporate

Speaker:

ladder, listen, I've been in a

Speaker:

corporation or I've been in businesses

Speaker:

and been in spaces where you know, it's

Speaker:

like how are you going to stand out? And

Speaker:

the things that most people would put a

Speaker:

judgement on and label as, oh this is

Speaker:

negative or this is, you know, not

Speaker:

substantial. Listen, I own, I own my

Speaker:

stuff. I'm good at making things look

Speaker:

good. I'm gonna own it, you know,

Speaker:

And that's gonna cause me to stand out.

Speaker:

I'm not gonna despise it. I'm not gonna

Speaker:

minimize it. I'm gonna own it. And so

Speaker:

I I digress. Those are some of the things

Speaker:

that you can do to show up in a more

Speaker:

unique manner. You let me

Speaker:

know as we wrap this video up, this

Speaker:

conversation of let's keep the

Speaker:

conversation going in the comment

Speaker:

section. Tell me what are the things that

Speaker:

make you unique or your business unique

Speaker:

and. What you're going to

Speaker:

do to show that

Speaker:

more and make peace with that more, let

Speaker:

me know in the comments section. This has

Speaker:

been a great conversation. I hope to hear

Speaker:

from you soon. Again, If you want more

Speaker:

resources about mindset and things like

Speaker:

that, please subscribe to the channel. If

Speaker:

you want more information from the legal

Speaker:

side of things, subscribe to the channel.

Speaker:

Listen, Subscribe to the channel.

Speaker:

Subscribe to the channel. Like the

Speaker:

the video, if this has been valuable to

Speaker:

you and enjoy the rest of your day,

Speaker:

I hope to talk to you a very very

Speaker:

soon. Bye.

Show artwork for On Air with Temi

About the Podcast

On Air with Temi
Own Your Space, Build Your Legacy
Protecting your business and your mind as an entrepreneur can be the challenge of a lifetime. Join speaker and business attorney Temi Siyanbade as she provides insights on the best strategies and insights to protect both. If you want to protect your business and your sanity on this entrepreneurship journey, this is one podcast you don't want to miss!

About your host

Profile picture for Temi Siyanbade

Temi Siyanbade

Temi Siyanbade is a sought-after keynote speaker, thought leader & attorney in legal tech. She helps CEOs, founders, and industry leaders establish businesses & protect brands so that they are strategically positioned for long-term success, impact, and business development. Experience new levels of peace in your mind and business with each new episode.